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Innovations & Trends

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BB Creams (Blemish Balm Creams): These were first developed in Korea and are multi-functional products offering light coverage with skincare benefits. Cushion Foundations: A foundation in a compact form, typically providing dewy, natural coverage. It also has skincare ingredients. Sheet Masks: Pre-soaked face masks made from cotton or hydrogel, used for targeted skin treatments (hydration, brightening, soothing, etc.). Peeling Gels: Exfoliants that roll away dead skin when massaged into the skin. Cosmetic Technology: Korean beauty brands often incorporate cutting-edge technology into their products, from skincare innovations to unique application methods.